The Ghana Football Association (GFA) has entered into a content partnership agreement with AfricaWeb Holding; owners of GhanaWeb.com, CameroonWeb.com, MyNigeria.com and TanzaniaWeb.com, for the next three years.
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The partnership agreement, described by both parties as mutually beneficial, will see the GFA and AfricaWeb share ideas and compelling content intended to serve Ghanaians home and abroad in the best possible way. The GFA will by this partnership have multiple slots on all AfricaWeb platforms in Africa to strategically promote its content, sponsors and commercial partners.
AfricaWeb Holding, through its partner, Age Media Africa, will also work together with the Ghana FA to optimize its digital channels as a viable revenue-generating option while also taking action on copyright infringement against originally produced content of the football Association.
Also, YouTube videos of the Ghana FA will be embedded on a dedicated GhanaWeb TV page to increase views while events and live coverage of GFA will be streamed on GhanaWeb TV with updates provided on GhanaWeb’s digital channels to reach millions of Ghanaians.
The two parties firmed up the partnership on June 20, 2022, after weeks of deliberation.
“It is good to finally meet in person after the virtual meeting. We are excited about the prospects of this partnership and look forward to working together,” said GFA General Secretary Prosper Harrison Addo, Esq. who was present at the meeting and signed on behalf of the Association which was witnessed by the President of the Association.
Source: Ghanafa.org
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