SAFA will have the German sportswear manufacturer Adidas take over as the new technical sponsor in the New Year, ahead of Bafana Bafana’s appearance at the 2026 FIFA World Cup.
The national football association has been with French company Le Coq Sportif for five years.
Notably, Bafana finished in third place at the last AFCON finals and have just recently qualified for the World Cup, while with Le Coq Sportif.
Adidas – famous for the three stripes – will now be used by Bafana at the World Cup, making it the third time that the senior national team has been at the global showcase under the German company.
A three-year deal has been agreed for the new partnership, and all national teams will start using Adidas from March 24, 2026.
“This partnership is more than a sponsorship – it’s a return to shared values of pride, resilience, and performance. Adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes.
“This return also marks the strengthening of our standing among the global football nations community as we compete at FIFA and CAF tournaments regularly and being supported by a brand that invests in innovation, performance and style to meet the needs of a modern sports organisation like us,” Lydia Monyepao, the SAFA Chief Executive Officer, is quoted as saying by the national association.
“Football has the power to change lives whilst uniting and inspiring. adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world.
“We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa on the international stage,” notes Tom Brown, Senior Brand Director, Adidas South Africa.
Photo: AFP
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